Coverage

icoon print
Print
icoon online
Online
icoon nieuwsbrief
Newsletter
icoon social
Social
icoon app
App
icoon tv_video
TV

Platforms

Online

The ANWB has managed to create a valuable network within the unlimited possibilities of the internet, which you can benefit from... Read further

Online

The ANWB has managed to create a valuable network within the unlimited possibilities of the internet, which you can benefit from.

Online advertising is effective

Whether profiling your brand via online branding, generating traffic for your website, or prompting online visitors into action: whatever your aim is, the ANWB’s online network is tailor-made for online advertising. Its reach is immense: anwb.nl registers over 5 million unique visitors per month.

Specific addressing of your target group

The ANWB has created various online environments within the subjects of holiday, leisure and mobility, featuring relevant content for specific target groups. So, whoever you are looking to inspire, our online media will enable you to address your target group very specifically. From ramblers to motorcycle fans.

Clicking through directly to an offer

Here are a few facts on online advertising: 70 percent of those using the internet are open to purchasing via a website, with 60 percent willing to click through in order to buy a product directly. People using the internet also click on images more often than text, which proves that conveying your message online works.

 

 

View the possibilities for online

Print

Advertising in printed media still ranks highly – this is particularly the case for the ANWB’s magazines and special editions, which have been catering to loyal readers for the past 130 years... Read further

Print

Advertising in printed media still ranks highly – this is particularly the case for the ANWB’s magazines and special editions, which have been catering to loyal readers for the past 130 years.

Print is still effective

The Dutch really love to read. Over a third read the occasional magazine, newspaper or book when the television is on. Each magazine is browsed through at least three times and people will take a longer amount of time to look through a printed magazine than an online magazine. People will therefore get to see your message often. Your target group likes be offered inspiration.

Your target group is looking to be inspired

The ANWB magazines connect to specific reading requirements, enabling you to convey your message with pinpoint accuracy. Additionally, print is the perfect medium for storytelling. People are genuinely interested in the back story of a brand, and decisions regarding purchases are often made on the basis of printed media.

A cross-media approach for your message

People’s brand preferences are most effectively guided by magazines and special issues. Print therefore forms an integral part of your total media campaign. When matched with TV and online tools, your message will be the most effective. The group of 25-44 year-olds like to explore a brand online on the basis of a message within a print title.

View the possibilities for print

Events

People simply love an event, and presenting your brand at an exhibition or event is a unique opportunity to get noticed... Read further

Events

People simply love an event, and presenting your brand at an exhibition or event is a unique opportunity to get noticed.

Events generate loyalty

Throughout the year, the ANWB organises all manner of tourist exhibitions and events. We are proud to report that there is always a high rate of attendance, as well as a very amenable atmosphere. An event is therefore the perfect opportunity to launch a product or service, or to enhance the image of your brand.

That little something extra for your clients

Events generate loyal clients; people pick up on the fact that you’re doing something extra. You’re taking part in a fun event and allotting time to talk to everyone attending. People appreciate that, and will leave with a more positive impression of your brand, which will make them more likely to purchase your product. An additional advantage is that you will come into direct contact with your customers.

ANWB Shops

Some 12.1 million visit the ANWB Shops every year, which has revealed that 40 percent would still like to touch a physical product before purchasing it... Read further

ANWB Shops

Some 12.1 million visit the ANWB Shops every year, which has revealed that 40 percent would still like to touch a physical product before purchasing it.

Welcome to the ANWB Shops

The ANWB has shops reaching from Groningen in the north, to Sittard in the south: real shops that you can walk into and obtain quality products, advice and member benefits. Often, a certain product can only be purchased from the ANWB. Isn’t it nice to be able to touch, try and immediately buy and take home a product?

Major success

The ANWB Shops continue to be enormously successful. Out of a total of 12.1 million visitors per year, 46 percent is represented by people aged between 25 and 40 years old. Would you like to be a part of this success? Traffic to the ANWB Shops is easily generated by door-to-door pamphlets. We would be pleased to invite you for an introductory talk to explain.

 

Branded content

Branded content is an effective way of communicating a commercial message. Packaged in magazine publications, your message will have a high score... Read further

Branded content

Branded content is an effective way of communicating a commercial message. Packaged in magazine publications, your message will have a high score.

People would rather read a sponsored article than a standard advertisement. Branded content appears more trustworthy and is accepted more quickly. Its effect is thus exceptionally high. This unconscious influencing enables you to influence people’s attitudes and behaviour. If your brand is already fairly well known, branded content will make your brand ever stronger.

From logo to custom-made work

The media specialists at the ANWB have a great amount of experience with branded content. The three most important criteria for success are relevance, enrichment and subtlety. Only a subtly presented relevant article will enrich your campaign. Branded content woks the best as a supplement to other advertising means. Would you like to know how you can use branded content. We would be happy to welcome you for an introductory discussion.

 

View the possibilities for branded content

Business gifts

The ANWB has a wide range of maps, books and guides that you can present as a business gift with which to surprise your business relations.
.. Read further

Business gifts

The ANWB has a wide range of maps, books and guides that you can present as a business gift with which to surprise your business relations.

Original business gifts

A business gift is an excellent tool for realising your aims in terms of communication, marketing and PR. It’s a way to maintain contact with your target group in an original manner. This can often even be achieved at a low cost; people can obtain enjoyment from a gift for a long time, and all the while, you will remain in the thoughts of the recipient.

From logos to customised solutions

A business gift will undoubtedly allow you to reach the target group you envisage. A well-chosen gift can even hold emotional value. Your options are extensive. You can either place your logo on the gift, or have entirely customised content developed on your behalf; whatever suits your specific requirements. We warmly invite you to see where your opportunities lie, together with the ANWB.

View the possibilities for business gifts